Green Job = Dream Job Competition
In September 2024, AgriNext launched a video trailer contest, inviting participants to highlight the diverse dimensions of multifunctional agriculture. Over a period of three months, videos were submitted by both consortium members and independent contributors from across Europe.
The purpose of the contest was to raise awareness of the role multifunctional agriculture plays in sustainable development and to highlight the skills involved in the sector. Participants were challenged to promote good practices in the sector and demonstrate how agriculture can be a dynamic, sustainable, and fulfilling career path.
National selection rounds were conducted in Croatia, Ireland, Slovenia, and Spain. The two top-rated entries from each country were invited to the AgriNext Campus in Córdoba, Spain, to participate in the final phase of the contest. The final stage of the event culminated on April 24, 2025, with a formal gala and awards ceremony.
Contest Winners:
- 1st Place: More Than Food – Slovenia
- 2nd Place: Multifunctional Agriculture for Conserving Patrimony – Spain
- 3rd Place: Green Job Dream Job: The Future of Farming – Croatia
Additional recognition was given to selected videos submitted by participants outside of the consortium.
We invite you to explore the gallery and watch the videos that brought multifunctional agriculture to life!
Agriculture in step with nature
1st place Slovenia
Agriculture is about working with nature, not against it. The video shows the positive impact of agriculture on nature and the importance of multifunctional agriculture today.
More Than Food
2nd place Slovenia
The video shows the problem of fast food in modern life and the Naklo Biotechnical Centre, which raises awareness about sustainable food production and processing and the importance of short supply chains and local food through educational programs.
Beekeeping
3rd place Slovenia
The video shows the importance of the role of bees in nature conservation and beekeeping as a complementary activity to multifunctional agriculture.
Complementary activities on the farm
4th place Slovenia
The video shows different activities on farms and the multifunctional role of farms, which is reflected in the care for the environment, maintaining the vitality of the countryside and additional sources of income.
Green Job Dream Job: The Future of Farming
1st place Croatia
Discover how sustainable agriculture, innovative technologies, and multifunctional farming are shaping the future. Agriculture today goes beyond food production—it integrates renewable energy, agritourism, and environmental conservation. Explore the diverse opportunities that make agriculture a dynamic and fulfilling career choice. A Green Job truly is a Dream Job!
Process of Producing Pag Cheese
2nd place Croatia
As one of Croatia`s most famous products, Pag cheese is not only a symbol of tradition but also a driver of agricultural diversification. Produced on the island of Pag, this cheese relies heavily on sheep farming, which itself supports biodiversity and traditional grazing methods. Multifunctional agriculture emphasizes sustainability, and Pag cheese exemplifies this by integrating local resources with eco-friendly practices. By focusing on products like Pag cheese, we preserve cultural heritage while supporting the rural economy.
Wine and Sheep: a Tradition of Quality
3rd place Croatia
This video explores the rich traditions of wine production and sheep breeding in south-eastern ridges of Samobor Mountains. Discover how the regions climate and soil support world-class vineyards and sustainable sheep farming. Learn about the winemaking process, and how high-quality pastures contribute to premium lamb meat. Don`t forget the dedication behind these time honoured practices that define the areas heritage.
Multifunctional agriculture in Ogulin
4th place Croatia
Ogulin is a town located in mountainous Croatia, in the Karlovac County known for its rich history, natural beauty and tradition of animal husbandry and agriculture. Sheep cheese production in Ogulin has a long tradition and the sheep cheese from this region is often recognized for its quality and distinctive taste. Farmers in Ogulin and surrounding areas have been raising sheep for generations and the cheese they produce is based on traditional methods. This area is known for its clean environment which allows farmers to produce milk and cheese of high nutritional value.
Multifunctional Agriculture for Conserving Patrimony
1st place Spain
Descriptive videotrailer about the influence of multifunctional agriculture on the conservation of heritage.
Traditional Agriculture vs Current Agriculture
2nd place Spain
The video shows yesterday and today of an activity based on multifunctional agriculture and how the olive grove has been modernized to advance in the production of olive oil.
Changing the rural life with new employment fields
3rd place Spain
Video in which new opportunities are opened for professionals from other specialties different from agriculture thanks to the concept of multifunctional agriculture.
Roots of Union
4th place Spain
Video that presents multifunctional agriculture with a collaborative and rural development approach.
MA Collaborative
5th place Spain
Video that presents multifunctional agriculture with a collaborative and rural development approach.
Farm diversification in Ireland: Dairy and Poultry
1st place Ireland
Combining milk and egg production in a rural farm to generate multiple streams of income.
Farm diversification in Ireland: Beekeeping
2nd place Ireland
Producing honey and promoting nature conservation.
Farm diversification in Ireland: Agritourism
3rd place Ireland
Promoting rural regeneration and vitality through farm accommodation.
Farm Diversification in Ireland - Farm shop
4th place Ireland
The Cottage in Loughmore Co. Tipperary is a prime example of multifunctional agriculture in action by promoting organic and environmentally-friendly farming. Not only does the Cottage source fresh produce from local farms and businesses to sell, it also has boosted local employment in the region as well as promoting rural development. It is managed by the local community and they have provided a wonderful place for people to socially interact while enjoying delicious sustainable meals in traditional-style tea rooms.
IES Virgen de la Cabeza Innovations in MA sectors
Open Category
The video demonstrates how innovations, whether through drones or new technologies in agriculture and livestock farming, can enhance vocational training and multifunctional agriculture.
Sustainable development and recreational use of forests
Open Category - Finland
In the video, we present versatile use and different values of forests (to us Finns). These values include e.g. sustainable development and recreational use of forests. With the benefits also come the responsibility to maintain and preserve forests for both the current and future generations.
Hungary 2025 KMASZC Varga Márton Vocational School 100 years
Open Category - Hungary
A video showcasing how multifunctional agriculture is practiced in a school in Hungary, providing vocational training.
Multifunctional Agriculture Facts
Open Category
A video that raises awareness about intensive livestock farming, consumerism, and proper practices of Multifunctional Agriculture.
Diversity Multifunctional Agriculture
Open Category
Multifunctional agriculture can be a source of employment even for people with disabilities, since it allows them greater autonomy and social participation.
The conquest of the Mango
Open Category
A mango narrates in first person the benefits that multifunctional agriculture has on agricultural activity.
Goat cheese
Open Category
Explore the art of goat cheese making, sustainable farming practices, and how byproducts contribute to eco-friendly solutions, all while supporting local, farm-to-table products.