The agricultural sector is facing rapid changes – from digitalisation and sustainability demands to shifting market conditions. To stay resilient, farmers need access to new skills that go beyond traditional know-how. The PERSONA project is rethinking how farmers can learn and grow, offering innovative approaches to vocational training that meet today’s challenges.

Innovative learning for modern farming

PERSONA combines short, focused training modules through microcredentials with personalised, AI-supported learning paths. This flexible approach helps farmers strengthen their technical expertise while also fostering the creativity, adaptability, and innovative mindset needed in multifunctional agriculture.

What PERSONA offers farmers

• Practical skills – Microcredentials make it easy to gain knowledge in areas such as digital tools, financial planning, and sustainable production.
• Flexible learning paths – A hybrid human–AI system tailors training to the specific needs of each farmer.
• Beyond the technical – Training also builds transversal skills like resilience, problem-solving, and innovation.
• Continuous growth – Lifelong learning opportunities and strong ties with education providers help farmers stay prepared for the future.
• A stronger ecosystem – By connecting training with agricultural knowledge and innovation systems (AKIS), PERSONA supports dynamic, multifunctional agri-businesses across Europe.

Towards a sustainable rural future

With its modular and flexible learning model, PERSONA empowers farmers to adapt, innovate, and thrive. By aligning training with both immediate skill needs and long-term development, the project contributes to a more sustainable and resilient future for rural communities.

Learn more about PERSONA and follow the project here: https://linktr.ee/personaeu